Where people come from
Every page records two things about a visit, and neither of them is a person.
What sent them
A browser tells a site which page it came from. servr keeps the hostname of
that address and throws the rest away, so a visit from a Google search is stored
as google.com and never as the search you were found by.
You will see rows like reddit.com, t.co, discord.com and direct — direct
meaning the browser sent nothing, which is normal for a link opened from a phone
app or typed by hand.
Tagging your own links
A hostname cannot tell two of your own links apart. If you post the same page in
your TikTok bio and in a pinned message, both arrive as direct and you learn
nothing.
Add ?ref= and they arrive under whatever name you give them:
servr.gg/yourserver?ref=tiktok-bio
servr.gg/yourserver?ref=pinned-messageThe tag replaces the hostname for that visit. Keep it short and use letters, numbers, dots, hyphens or underscores — anything longer than 32 characters or outside that set is ignored, because a tag is a label and must not become a way to follow one person around.
From a visit to a member
The Join button on your page goes through servr before it goes to Discord. That is the only way to know whether a visit turned into anything, and it means the dashboard can show the whole path:
Opened the page
Somebody loaded servr.gg/yourserver.
Clicked Join
They pressed the button. A high view count with a low click rate usually means the page is being found but not selling the server.
Joined the server
They actually arrived. This counts only people who came through the invite servr made for your page, so an invite you posted somewhere else stays out of it.
Still here a week later
The seven-day check. A good click rate with poor retention means the page is promising something the server is not.
The page gets its own invite when you run /publish on:true, and servr needs
Create Invite in at least one channel to make it. Without that the Join
button has nowhere to send anyone and the last two steps stay empty.
Why the counts are lower than you expect
Link previews are not people. When somebody posts your page in a Discord channel, Discord fetches it to draw the preview card, and so do Twitter, Slack and WhatsApp. Those fetches are recognised and not counted, which is why the number here is usually smaller than a raw server log would show — and closer to the truth.